With over 250 billion free apps having been downloaded in 2017 alone, a steady rise is expected in the coming years. Here are a few predictions for 2018.
For businesses, mobile apps are no more just nice to have; they are a necessity as they increase usability, scale up sales, meet customer demands, and also build brand awareness. With over 250 billion free apps having been downloaded in 2017 alone, a steady rise is expected in the coming years. As a quick recap of 2017, app trends in the realm of social media, Google, gaming, and lifestyle were quite prominent (globally) — be it in large organisations or small businesses.
Companies of all sizes — and especially established businesses — are leveraging innovation in mobile application development for multiple purposes such as branding, direct marketing, access to online sites, and increasing customer engagement and experience, among others