HTC, makers of the Vive VR headset, might be getting out of the VR business according to a report from Bloomberg. After a poor 2016, where it posted losses of $513 million for the full fiscal year, the company have acquired a strategic adviser, resulting in a number of possible outcomes, including selling the Vive side of the business.
Other potential scenarios include bringing in a strategic investor, to the sale of the entire company. According to a Bloomberg source, the company has been in talks with Google, as well.
The company has been struggling over the last few years, with its smartphone market share dropping down to 2%. HTC’s share price has been dropping since 2011, but managed a 4.7% jump on Friday ahead of the Vive’s significant price cut.