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Facebook launches video app for content creators in challenge to YouTube
phys
Posted on: November 17th 2017
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Facebook has launched a video app called Creators aimed at building a community of closely followed producers like YouTube's, the company announced Thursday.

The company opened a new office in Playa Vista last year in part to strengthen its relationship with the  and video creators who have flocked to YouTube.

Video - particularly the kind generated by social media stars - is seen as key to driving up engagement on Facebook, leading to more .

The Creators app gives video producers a centralized platform to post content, add video effects, keep tabs on metrics and read comments on Facebook and Instagram, and messages on Messenger.

The company is also launching a website called Facebook for Creators, which will coach users on refining their videos.

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