The World Boxing Super Series has been hailed as the "Champions League of boxing".
The new event offers a $50m prize fund, a trophy named after Muhammad Ali and its tournament format aims to deliver a flow of easy-to-follow storylines for fans.
Its first fight arrives on Saturday, so what impact will the venture have? Will George Groves contest a huge all-British fight with Chris Eubank Jr? And will we get a unified champion?
Nine months and a simple format
Boxing, with its many weight divisions and multitude of belts can be confusing. The World Boxing Super Series aims to be anything but.
It will run two tournaments, one for cruiserweights and one for super-middleweights. Within each, eight men will compete from a quarter-final stage through to an eventual winner being crowned in each weight category.
Along the way, if a fighter meets an opponent who is currently a world champion, that belt will be on the line.
Quarter-finals aim to be completed by the end of October, semi-finals by the close of February 2018 and winners decided by May.